2025-03-31
演講公告—2025.4.10(週四)曾祥非老師
國立政治大學心理學系113-2學術研討會
講者:曾祥非 教授(台灣大學心理學系)
講題:《用完形心理學看世界: 以FedEx商標設計為例》
時間:2025年4月10日(星期四)14:10 – 16:00
地點:政治大學果夫樓101教室
敬邀各位踴躍參加!!
演講大綱:
The FedEx logo makes clever use of figure-ground ambiguity to create an “invisible” arrow in the background space between “E” and “x”. Most designers believe the hidden arrow can convey an unconscious impression of speed and precision about the FedEx brand, which may then influence subsequent behavior. To test this assumption, we designed similar images with hidden arrows to serve as endogenous (but camouflaged) directional cues in a Posner’s orienting task, where a cueing effect would suggest subliminal processing of the hidden arrow. Overall, we observed no cue congruency effect, unless the arrow is explicitly highlighted. However, there was a general effect of prior knowledge: when people were under pressure to suppress background information, those who knew about the arrow could do so faster in all congruence conditions (i.e., neutral, congruent, incongruent), although they fail to report seeing the arrow during the experiment.
講者簡介:
曾祥非教授於美國加州大學聖塔克魯茲分校實驗心理學取得博士學位,現職台灣大學心理學系教授,曾於105年獲得科技部吳大猷先生紀念獎,以及中華民國第55屆十大傑出青年。其研究專長為運用腦波與以及跨顱電刺激與磁刺激等技術,探討腦科學測謊、腦電刺激與神經調控、注意力與意識、知覺與錯覺、注意力與眼動、動作知覺、衝動抑制、認知訓練與失智以及人機互動與介面等主題,並將研究成果應用於神經法律、腦波測謊鑑識、假新聞、汽車人機介面、認知功能提升、病人意識偵測、失智診斷與治療等議題。
講者網頁:
http://www.psy.ntu.edu.tw/index.php/members/faculty/fulltime-faculty/2733-tseng-hsiang-fei
https://sites.google.com/view/braincognition/home